Square One explodes the myth that the best vodkas are those that are the most distilled. The fact is, distillation is used to remove impurities from vodka. This means that the more times you distill it, the more individual personality you distill out of it—and we're not even mentioning the amount of impurities it may have started with!

Square One, on the other hand, receives such a clean fermentation that it needs only a short time in a 4-column distiller to emerge with sparkling clarity. Its unique flavor signature and cool, soft texture remain beautifully intact.

Here's another myth: Exotic filtration systems bring special advantages to the distillation process. The Square One reality? We filter our vodka only once, and through a simple micro-paper filter.  The vodka is so clean after emerging from our still, that we don't need to overfilter in order to achieve the level of purity that Square One, as an organic spirit, expects and delivers to the palate.